New venture for more tourism in the north

The tourist agency is called Visit Idre, but newly recruited Carina Lind will market the Municipality of Älvdalen as a whole and is looking forward to being able to create a unified and diverse tourist destination. She will try to increase collaboration between destinations, support tourism industry businesses and work on the marketing of the entire area. Of course, the objective is to get more people to travel to Älvdalen, Särna, Idre and Grövelsjön.

In recent years, the tourist agencies in the Municipality of Älvdalen were operated on contract, but they have been run by the Northern Dalarna Tourism Council since November 1. The council is receiving SEK 2.2 million from the municipality and revenue from its 75-80 members.

However, Carina Lind, the future Business Manager of the council's company Visit Idre, will work throughout the municipality. "After all, I'm from here and know how many great destinations there are. The challenge is to get the information about this out to the tourists. I will serve as a sounding board for the tourism industry and help out with pricing, packaging and reaching out with the products," she says.

It is hoped that the new City Break booking system will facilitate matters. Bookings can be made in the system for accommodations and activities in the whole area. Fredrik Nilsson will also keep in close touch with Carina Lind and the recently employed and multilingual Tatjana Summermatter, who will man the tourist agency in Älvdalen.

Source: Dalademokraten, Jennie-Lie Kjörnsberg, 1/17/2012 www.dalademokraten.se